Why do companies invest in a unified work uniform?
Legendary Harvard Business School marketing professor Theodore Levitt once said, "People don't want to buy a quarter-inch drill. They want a quarter-inch hole!" Similarly, business managers don't want to simply rent work uniforms for their employees, they want to benefit from the many image-enhancing results a managed workwear program can produce.”
But what are these “image-enhancing results’?
Recent surveys across numerous industries found that customers are more inclined to do business with employees who wear uniforms because they stood out as professionals and were seen as being more competent and knowledgeable. These can translate into real bottom line benefits for those companies choosing a managed uniform program for their employees along with increased employee satisfaction.
Employee uniforms contribute heavily to your overall branding.
It doesn’t matter whether its a plain uniform or something more recognisable with your branded logo on. You’ll probably have a more conservative look, but the effect of employee uniforms on employee satisfaction will be the same.
If you are looking to elevate your brand then your employee uniforms should reflect this. Dressing up adds confidence and compliments from others won’t hurt. The more professional they look, the more professional they’ll feel and the better they will perform their roles.
Having a clearly identifiable uniform also helps them interact with customers or guests. There’s an added sense of authority that comes from looking like you work there.
Employee uniforms provide important functionality and safety.
The more specialised the job, the more specialised the function and therefore the more important the uniform. Too many times we see uniform ordered without any thought to the end user. This can’t be understated.
Employees have a job to do and you want their uniform to help, not hinder them. Do your employees have to bend down a lot? Do they need to be seen to be safe? Is it important they say warm in all weather? Are their uniforms going to be washed at high temperatures?
Imagine a builder with low rise trousers who spends his day bending down to pick up bricks whilst ensuring his trousers don’t fall down! Or a waitress with an apron with no pockets who ends up holding her plates in her hands, her pen behind her ear and her notepad in her mouth!
They both have the uniform they need to do their jobs but what you have given them actually makes their jobs significantly harder. It doesn’t have to be function without form. Just function first.
Workwear City’s top 10 reasons businesses opt for workwear uniforms;
1. Create an attractive business image.
For better or worse, society tends to judge people by how they dress. Selecting an appropriate employee uniform can immediately establish a professional business image that attracts and helps retain customers.
2. Promote your Brand.
When employees wear uniforms displaying corporate logos and colours they promote your brand in a positive way creating a visual loyalty and
3. Free advertising.
Well designed work uniforms worn in public become "walking billboards," promoting a company's products and services "for free."
4. Protecting workers.
Uniforms deliver functional benefits along with safety protection.
Specific company uniforms featuring specific logos and colours are quickly identifiable to your company or work area. This is true whether it is on a construction site or managing a charity event. This allows your security team to spot quickly if you have a visitor onsite who may not be welcome!
6. Prevent product cross-contamination.
Uniform programs designed specifically for the food or healthcare industries can help reduce cross-contamination threats.
7. Create team spirit.
Work uniforms promote a sense of team spirit and a sense of belonging. This, in turn, can improve worker productivity.
8. Employee benefit.
Employer provided uniforms save employees money and stay looking great in the workplace. Ensuring the uniform is hardwearing is vital to ensure you are not having to change it constantly!
9. Improve customer relationships.
Work uniforms immediately identify company representatives who can be approached for purchasing information, thereby improving overall customer service.
10. Promote company pride.
Work uniforms help instil a sense of pride and responsibility and can convert employees into "brand ambassadors" outside the actual workplace.
If you would like to know more about your company can benefit from a customised uniform, then get in touch at [email protected] today.